Many users take advantage of this “privacy.” But nothing posted on VSCO is completely private. A superficial sense of privacy is perpetuated. Additionally, a user’s number of followers is unknown to everyone but that user. VSCO appeals to its users because there is no “like” button, eliminating the risk and chagrin of accidentally notifying a user that you’ve seen their photo at the slip of a finger. This is most likely the intended purpose of VSCO: to create and share, encouraging amateur and professional photographers alike to be innovative and expressive. The goal is innocuous: to add an artistic flair to the idiosyncrasies of everyday life. Many young people use the app to post vibrant images of themselves and their friends picturesque scenes of skies and beaches their lives captured through a colorful lens. I can never expect what I may discover on a friend or classmate’s VSCO profile.
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